Experience

Director of Branded Content, VinePair
New York, NY, |June 2017- Present|

  • Manages client relations and campaigns across the wine, beer, and spirits industries from concept to execution
  • Works with advertising team to scope and create campaigns for clients, including building pitch decks and media kits
  • Writes client copy as needed to blend the VinePair and brand voice
  • Photographs and designs as needed, including e-commerce product photos, portrait photography, t-shirt design and more
  • Oversees VinePair Pinterest account

Contributor, VinePair
New York, NY, |August 2015- May 2017|

  • Wrote posts that varied from humor to history roundups that were featured on sites such as BuzzFeed, Digg, Refinery29 and more
  • Developed posts using different story forms and voices to target specific demographics within the overall audience
  • Created graphics and photo illustrations to accompany stories

Big Pitch Student Challenge, NRF Foundation
New York, NY, |January 2017|

  • Led team of four students to produce a theme for STORY, an innovative retail store in Chelsea. Received first place honors
  • Designed all branding materials, 25 page report, website and created a 90 second pitch video
  • Wrote sections of the report that explained the editorial concept of the theme “Made in America” 
  • Presented the pitch to retail executives and ballroom consisting of 650 students and professionals

Director of Audience Development,
Georgia Southern Student Media, |May 2016- May 2017|

  • Develop the “Boro Beat” mobile application for GSU’s Department of Student Media using Connect Publisher Solutions
  • Serve as Creative Director for app design and branding materials
  • Head research and development for upcoming innovation projects

Editor-in-Chief, Reflector Magazine
Georgia Southern Student Media, |May 2014- May 2016|

  • Managed the production and staff of GSU’s student lifestyle print magazine, daily website and social media accounts
  • Directed the development and branding initiatives for products while also established target audiences
  • Fulfilled the role as “Art Director” in handling photography, graphics, layout and copy creation for the print magazine
  • Served on the Student Media Executive Board and strategically plans for the future of the organization

Summer Intern, VinePair
New York, NY, |May 2015- August 2015|

  • Wrote posts that varied from humor to history roundups that were featured on sites such as BuzzFeed, Digg, Refinery29 and more
  • Managed VinePair Pinterest account and produced a report  to revamp the company’s Pinterest strategy
  • Pitched content to media outlets, such as Digg, Huffington Post and Design Taxi along with various Facebook communities
  • Conducted photo shoots for features, photo illustrations and other various stories
  • Created lists of Facebook communities and wineries to pitch stories for syndication

Deputy Editor, Reflector Magazine
Georgia Southern Student Media, |January 2014- May 2014|

  • Planned and initiated creative lifestyle coverage
  • Conducted first reads of every story with contributor before sending to Reflector Editor
  • Directed photo shoots and assisted layout design
  • Edited stories for style and content errors
     

Awards & Training

Online News Association
Los Angeles, Ca|2015|

Conference of professionals to investigate and celebrate innovation in the digital media industry. 

College Media Association
Philadelphia, Pa, New York, Ny|2014|

Conference of student journalists presented by industry leaders and professionals. 

RSMCA Scholarship Winner
The Roofing and Sheet Metal Contractors Association of Georgia, Inc |2013,2014, 2015|

Awarded to develop qualified professionals, through education, for the benefit of the Roofing Industry.

Rising Star Award
Office of Student Leadership & Civic Engagement |2013|

Presented annually to rising student leaders with less than two years of dedicated involvement in student life,and who have exemplified a commitment to enhancing Georgia Southern campus life.

Legacy Chair
Southern Leaders Advisory Council, Georgia Southern University |2014-2015|

Created new aspects of the program to foster a creative, collaborative, and innovative community of student leaders.


Education

Georgia Southern University

B.S. Public Relations
Marketing Minor
May 2017


Skills

  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • Associated Press Style
  • Social Media (Facebook, Twitter, Pinterest)
  • Story Telling
  • Social Media
  • Photography
  • Graphic Design
  • Leadership and Managing
  • Organization
  • Problem Solving
  • Strategic Planning
  • Customer Service