In Spring of 2016, I was recruited by a marketing professor to compete in the National Retail Federation’s annual Student Challenge. The goal of the project was to create an original theme for the client STORY.

STORY is a innovative retailer located in New York City’s Chelsea neighborhood.

Each team was assigned a KPMG mentor and had to produce a full pitch, a website, and a 90 second video. 

Our team won the competition.

I served as the team leader for this project. I created our pitch video, website, wrote copy, made all of our branding materials and designed our paper in Adobe InDesign. To see our 30 page report, our pitch video and more, visit