VinePair is the largest digital media company centered around the culture of wine, beer, and spirits.
Throughout my time at VinePair, I’ve worn a few different hats. I’m currently the Director of Marketing handling social media, branding, and content strategy.
Formerly, I was Director of Commerce where I was crafting product pages, managing photoshoots, and testing anything and every related to drinks. Before that, I was Director of Branded Content where I brought sponsored content campaigns to life from conceptualization to execution, a contributor producing various digital content, and was even the company’s first intern.
Some of my other VinePair content has been syndicated on various websites, such as Digg, Refinery29, Thrillist, and BuzzFeed.
PHOTO - Feature on prominent icons in the spirits industry.
COPY + DESIGN - Created sassy wine labels and designed them on a wine bottle mock up. Post was heavily syndicated.
PHOTO ILLUSTRATION - Illustrated the different flavors in beers. Set up, shot, and created graphic
COPY - Humor post listing the reasons to drink wine any night of the week.
COPY + DESIGN - Wrote and created wine themed motivational posters using images from unsplash.com
PHOTO - Feature on prominent style icons in the spirits industry.
COPY + DESIGN - Produced 101 reasons to drink wine.
COPY - History post about the oldest grape producing vine in the world
COPY + DESIGN - Created and designed a set of t-shirts for VinePair. Shirts are currently available for purchase.
COPY + DESIGN - Wrote and created "intensity scale" for post about how much wine teachers should drink with school starting back. Intensity scale is now a VinePair staple graphic.